Turn Browsers Into Buyers - Part 5

Almost a month back we started the series – How To turn Browsers Into buyers. This week we will discuss the final set of 6 fast tips to help you convert browsers into buyers.

1. Make your customers get excited about your business and they will tell their friends. Enthusiasm is contagious. SO is boredom. So if you are excited and enthusiastic about your business and it shows through your communication, your prospects could also get excited about it. Give them a free vacation certificate, a coupon, a gift voucher, free trial etc. For example, you could say, “Get a FREE vacation to (the location)! Another example would be, “You will also get a $200 coupon to our next event!”

2. Give your prospects extra confidence so they will order. Use endorsements, testimonials, a strong guarantee or warranty, etc. For example, you could say, “We’re going to allow you to try out our service for a full 30 days without billing your card!” A lot of software companies offer a free 30 day trial and more often than not such trails result in actual sale at the end of the trial period.

3. Build your opt-in list by allowing your visitors to sign up for a free e-zine, e-books, software, contests, sweepstakes, etc. For example, you could say, “Subscribe to our free e-zine and get entry into our weekly contest!” Another example would be, “Sign up to our free newsletter and get 10 surprise bonuses!” This gives you the dual benefit of ensuring a trial of your service and a voluntary opt-in to your mailing list for future business possibilities.

4. Give your prospects or customers a breath of fresh air. Don’t be afraid to design your web site and ad copies to be different from everyone else’s. For example, you could apply a circus theme to your web site. Another example would be to design your web site like an e-book with a table of contents, title page, glossary, etc. Of course you website design must take into account the business that your company is in and should communicate that to the prospective customers.

5. Allow your customers to get part of your total offer right after they order. If you have to ship the item, make one of your bonuses available online. For example, if you are selling a printed book, you could have an online version available for them to read right after they order.

6. Write and submit articles to e-zine publishers or webmasters. If you want it to be published, it should read like an article and not like an ad. You could also offer the publisher extra incentives like giving them a freebie, affiliate commissions, compliments, original content, etc.

There you have it. In the past five weeks, we have discussed 30 secrets to turning browsers into buyers and keeping them happy for lifetime profits.

We would be happy to receive your feedback and comments. Please feel free to let us know your thoughts on the same in the comments section below. You could also contact us to explore ways in which we could help your business.