Channel Development & Management

We help businesses identify new channel partners, appoint them and if required manage them as well.

The primary purpose of a business is to sell. In most cases a very large percentage of the sales for a company are carried out by its channel partners.  With increasing competition, the service demands of distribution channels too are increasing and becoming more complex. This in turn means that as a business you need to develop and maintain extremely strong partner relationships.

Singularity offers tremendous value add to organizations in the area of Channel Development and Management, especially

  1. When a business is exploring new territories.
  2. When a business is launching new products.
  3. When a business adopts a new sales model (for example when it changes from direct sales to indirect sales model).
  4. When a business desires to add a large number of new channel partners within the existing territory in a short span of time.

There are three ways in which the Channel Partner engagement can work:

  1. We identify and help you appoint channel partners (Build Channel network for you)
  2. We appoint and hand hold partners on your behalf for a specified time duration or number of transactions. (Build & Operate Channel network for you)
  3. We appoint and manage the channel partners on your behalf for as long as you would want us to. When you feel the time is right, we can hand over the channel network to you so that you begin to manage it with your internal head-counts.( Build, Operate & Transfer the Channel network for you)

We follow a very structured approach to Channel Partner Development which ensures that you are able to signup the best available business partners in the targeted geography for a long term mutually win-win relationship.

The performance metrics for such engagements are agreed in advance and our remuneration for services has both fixed (cost plus) and variable (performance linked) components.

We also provide the following services to our customers:

  1. Partner competency mapping and training programs.
  2. Partner incentive / loyalty programs.
  3. Sales force reporting, funnel & data management & analysis.
  4. Channel audits & satisfaction surveys
  5. Channel communication
  6. Organize Channel Meets

Do get in touch with us to explore possibilities of working together on Channel Development & Management programs that are win-win-win (for you, your partners and for us)

You can get in touch with us through the Contact us Form or send us an email at contact@singularity.in

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